Her.it.age: n. something handed down from the past, as characteristic, culture, tradition, taste, etc. fare n. a) food.
b) the usual kind of diet. c) refers to a range of foods.
The Heritage Fare, Ltd. tag line “We take you back home” broadcasts the brand’s cultural identity and is a reminder of the southern style cooking tradition. The Cleveland packager and distributor of specialty foods is positioned to compete in the exploding ethnic food segment, expanding its food line through traditional grocery retail markets and new, emerging channels of distribution throughout the United States.
Through strategic product development and marketing, the company currently markets its 10 item product line under the Heritage Fare brand label. In 1996, the family added spicy catfish and herb and spice fish coatings. That same year, they also introduced a sweet potato pie seasoning, a unique blend of rich, mouth watering flavors and spices that makes a delectable sweet potato pie. In 1998, Heritage Fare introduced its Chicken Wing Sauce and acquired Savory Soul Sauce, another African American and family-owned company whose barbecue sauce has been a popular item among Clevelanders since 1969. In late 1997, the introduction of a website opened up the company’s online store and international market presence.
Heritage Fare has expanded its distribution into the Wal-Mart stores in the Ohio market, Jewel-Ocso stores in the Chicago area and the southeastern market through an agreement with Kroger stores covering areas in Alabama, Tennessee, Georgia and South Carolina.